I am the creative connector-of-dots.

I influence the entire user journey, from discovery and engagement, to interaction and memory-making. My years of designing allow me to craft an experience that feels delightful, my years of engineering allow me to bring that experience to life in magical ways.

I’m a multidisciplinary creative director, product designer, and creative technologist - a design & technology generalist. I lead creative and technology teams all over the world, and across industries, in designing experiences, services, and products that fuse branding, storytelling, education, curiosity, adventure, technology, and magic.

What I Do

As a creative director & creative technologist, I impact an unusually wide range of projects - sometimes sketching and prototyping an app, and sometimes engaging beyond the prototype, delivering bigger and more extensive solutions. This range of projects inform all the work I do.

There are times I tackle every aspect of the work - design, UI, UX, 3D modeling, code, brand creation, creative direction, service design, product invention, API design, and more - and other times where I direct and guide teams to usher a product or experience through to completion.

Being a design & technology generalist allows me to connect the dots across this user journey - from awareness and discovery, to the heart of engagement, and to the return home, being reminded of a magical memory. Regardless of the industry, brand, or product, your customer’s journey is the most important factor in your business.

I help you make that journey magical and bright.

My Mission

Digital technology permeates every facet of our lives, creating whole new realities for humanity. I believe this technology should feel empowering and delightful, elevating our abilities no matter what activity we are engaging it in, and through thoughtful design, everyone should be able to wield this magic, effortlessly, responsibly, and joyfully.

I design products and experiences that empower and delight people - whether through inventing a new type of management software for executives, or designing a branded theme park for kids.

I work for brands, studios, agencies, and companies that want to discover thoughtful, engaging experiences that deeply impact their audience - striving to design lasting magical memories, no matter the task or industry.

I do this by gaining a deep understanding of my clients, their business, and their audience, and design solutions across an entire journey imbued with emotion, delight, and a dose of magic.

Let's work together to continue creating these journeys.

Michelangelo Capraro